About
What Coterie Club stands for.
Coterie Club is a small, opinionated space for founders who quietly build real, profitable businesses while staying in control of their time, location, and sanity.
A coterie, not a crowd
A coterie is a tight, curated group brought together by shared interests. Coterie Club borrows that idea for founders: instead of chasing hype, we focus on the small, durable moves that compound for years. The aim is not to be loud; it's to be useful.
The stories and playbooks here are drawn from real projects, actual revenue, and the sometimes messy reality of building multiple businesses at once.
The Coterie principles
- Bootstrapped by default. Raise money only if it truly serves the business, not the ego.
- Location‑independent on purpose. Choose where you live based on life, not where the office is.
- Multiple projects, single system. Run several businesses, but with one coherent operating system.
- Playbooks over platitudes. Concrete steps beat motivational slogans every time.
How the projects fit together
The projects featured in Coterie Club—from offshore development and running companies from Saigon, to experimenting with a beer brand—aren't random. They are the lab where ideas are tested before they become playbooks. Every win, misstep, and experiment feeds back into what you read here.
Over time, the goal is to expand the coterie: more founders, more stories, more tested systems that you can borrow, adapt, or ignore completely.
If you run a small, real business and this resonates, you're probably already part of the coterie. This site just gives it a name.