City & Lifestyle
3b Saigon – Living and building in Ho Chi Minh City
A practical guide to life and work in Saigon from a founder's perspective: neighborhoods, costs, workflows, and why the city works so well for remote builders.
Projects
What the Coterie is building.
These are real, working businesses that inform the stories and playbooks inside Coterie Club. Each project is a different lens on bootstrapped, location‑independent entrepreneurship.
Visit 3bSaigon.com →
Offshore Teams
OffshoreDevelopment.dev – Building remote engineering teams
A service and knowledge hub focused on helping founders assemble reliable offshore development teams without the usual chaos and misalignment.
Lifestyle Brand
Jukebox Beer – A beer brand built alongside software
A beer brand experiment that explores how far a founder can take a physical product and community‑driven brand while still running software and service businesses.
Each project feeds back into the stories and playbooks in Coterie Club as case studies, experiments, and cautionary tales.